Malek Bergeron

The Dark-Side of Your Website Conversion Funnel: Pop-ups

Malek Bergeron, June 12 2020

You hate them... or you hate them. Pop-ups have a bad rep for being intrusive, your UX team’s worst nightmare, the most annoying thing in the world, and worst of all something that can drive traffic away from your website. However, despite all of its downsides and its bad reputation, I strongly believe pop-ups should still remain an essential compo...

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What 3 SaaS Marketing Companies are Doing to Increase Newsletter Sign-Ups

Malek Bergeron, June 12 2020

To get straight to the point, a newsletter keeps your audience engaged, it drives traffic to your website, it builds trust, and best of all, it may generate you more sales. In fact, according to Convince & Convert, 44% of people made at least one purchase based on a promotional email in 2015.

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